12 Best e.l.f. Cosmetics Products You Need in Your Makeup Bag
In this day and age, it’s hard to find affordable makeup and skincare products that get the job done but… e.l.f., which stands for eyes, lips, face cosmetics has all that. Their products are known to be on a budget, of high quality, and with skincare ingredients, and many people love that. Some of the products are even compared to other luxury products, and honestly, they may even be better. The most internet-loved and probably the best e.l.f. products are the Power Grip Primer and Glow Reviver Lip Oil, which even made some other (more costly) brands struggle to compete. With that in mind, there’s no question that this brand deserves to be, where it is right now or even more.
So, we’ve reviewed and tested a large amount of their makeup and skincare products, their formulas, ingredients, and price points, and chose the 12 best e.l.f products that are worth the hype.
Best Picks:
1. e.l.f. Hydrating Camo Concealer
This concealer is one of the most purchased and probably among the best e.l.f products ever created. It can conceal, correct, and highlight while hydrating and soothing the skin as it is packed with skincare ingredients like sodium hyaluronate (almost the same as hyaluronic acid). Many people love it because there are 25 shades to choose from, that will fit any skin tone. Furthermore, it has an amazing coverage that will blur any imperfections, ending with a satin finish.
2. e.l.f. Power Grip Primer
If you’re looking for a primer that can hydrate while smoothing and creating a base for further makeup, e.l.f. Power Grip Primer is a superb choice. It’s very light but can hold your makeup as long as needed. Furthermore, it is infused with hyaluronic acid that will hydrate the skin. Surprisingly, being only 10$, it can perform as well as a $20 primer or even a $30 one.
3. e.l.f. Halo Glow Setting Powder
According to the best setting powders, they tend to be a little pricey, but this one might be a game changer. It’s a lightweight powder, that can keep your makeup in place for hours, while also hiding pores and fine lines. The 4 shades available, has a semi-matte finish, that will fit any skin tone.
4. e.l.f. Glow Reviver Lip Oil
e.l.f. Glow Reviver lip oil is truly a great product with exceptional ingredients that “revive” your lips. The ingredients we’re talking about are squalane, avocado, jojoba, and pomegranate oils, which will soften, nourish, hydrate, and improve the overall texture of the lips with a light tint of shade and no sticky texture. There are 7 glossy shades available with a minty scent. However, some people say that it lasts way too little (around 2 hours), for some that’s enough, but for some, it can be a problem.
5. e.l.f. Power Grip Dewy Setting Spray
This setting spray is recommended to use with e.l.f. power grip primer, which we mentioned above. As in itself, it has natural ingredients like aloe juice, hyaluronic acid, green tea seed oil, and squalane, to hydrate, moisturize, soften the skin, and help with skin conditions like dermatitis, and eczema. Many people say that it leaves a nice dewy glow without an oily look, and can hold your makeup in place even in humid weather.
6. e.l.f. Lip Lacquer
This one reminds us of Glow Reviver lip oil, which was mentioned before, but it’s a little different. This one also has a non-sticky texture and glossy finish, but on the contrary, it has fewer ingredients and brighter shades than lip oil. The main ingredients are vitamins A and, E to moisturize the skin, and the 10 high-shine shades will definitely add a pop of color that’s perfect for everyday wear and even festivities.
7. e.l.f. SKIN Bronzing Drops
If you want a bronzer that can both – create a sun-kissed glow and moisturize and nourish the skin, while it does the job, this product is an ideal choice you won’t regret. The 3 shades available have buildable coverage, so you can choose what level of tan you desire. It also has natural ingredients like sunflower seed oil, vitamin E, marula, and raspberry oils that moisturize and enhance skin’s elasticity.
8. e.l.f. Squeeze Me Lip Balm
If you love yummy scents on a lip balm, you’ll love this. It has 5 lovely shades that will complement a variety of skin tones. It’s packed with shea butter, goji berry, and hyaluronic acid that will hydrate, moisturize, and soften dry lips. “This stuff smells great! Not to mention it’s very moisturizing! I put some on and a few hrs later my lips were still moisturized and had a slight shine.” – One reviewer says.
9. e.l.f. O FACE Satin Lipstick
There are a lot of good and affordable lipsticks on the market, but how many of them have 20 highly pigmented shades and skincare ingredients infused? From our reviews, we can tell that there aren’t that many. Surprisingly, while having hydrating ingredients like squalane and jojoba, it still lasts quite a while, with a good color payoff.
10. e.l.f. SKIN Holy Hydration! Triple Bounce Serum
e.l.f. SKIN Holy Hydration! Triple Bounce Serum is among the best e.l.f. products that can plump and hydrate the skin. It has 3 molecular weights of hyaluronic acid, to triple hydrate and plump the skin. The only downside is that it might be too sticky for some.
11. e.l.f. Halo Glow Blush Beauty Wand
“This mimics designer liquid blush I’ve used before, for a tenth of the price! It’s lightweight and gives my face the perfect amount of color and shimmer!” – One customer shares. e.l.f. Halo Glow blush beauty wand has 6 shades that will add a light color to your cheeks. It easily blends and keeps a dewy look, it also has squalane which helps to hydrate the skin.
12. e.l.f. Soft Glam Foundation
Last but not least, e.l.f. Soft Glam foundation. What makes this foundation stand out – is its shade selection (over 30) a breathable formula, and buildable coverage. Moreover, it’s packed with hibiscus complex, pomegranate, goji berry, and blueberry extracts to hydrate the skin and reduce the appearance of fine lines and wrinkles. Many people say it’s a great quality product, the colors fit their skin tone, and it doesn’t look cakey.
FAQ
Which e.l.f. products are actually worth trying first?
If you are new to the brand, I would start with the products that people keep repurchasing for a reason. That usually means a strong primer, a reliable blush or bronzer, a good lip product, and one complexion item that fits your skin type. e.l.f. does best when it sticks to easy, everyday makeup that is simple to use and easy to throw in a bag. That is why so many people end up liking the basics first.
The best place to start really depends on how you do your makeup. If you like a natural look, go for products that add a little glow, soft color, or a smoother base. If you wear more makeup, look at the setting and complexion products first. The nice thing about e.l.f. is that the line feels accessible, so trying a few things does not feel like a huge risk. That makes it easier to build a solid makeup bag without overthinking every purchase.
Is e.l.f. good quality for the price?
Yes, that is the main reason the brand stays popular. e.l.f. is one of those makeup lines that people try because it is affordable, then keep buying because some products perform far better than expected. Not everything in the range is perfect, but the hits are very good for the price. I think the brand does especially well with simple, wearable products that fit into a real routine.
The value also comes from how easy the products are to use. A lot of them are beginner-friendly, which matters more than people think. Great makeup is not just about pigment or packaging. It also needs to blend well, sit nicely on the skin, and feel worth reaching for on a normal day. That is where e.l.f. often gets it right. You are usually getting practical makeup, not just something trendy for one week.
Are e.l.f. products good for everyday makeup?
Yes, and that is honestly where the brand makes the most sense. e.l.f. products tend to work best in daily routines because many of them are quick, straightforward, and easy to layer. You can do a full face with the brand, but I think it shines most in the products you use all the time, like primers, concealers, brow products, blushes, lip oils, and setting sprays. Those are the things that earn a permanent spot in a makeup bag.
For everyday wear, texture matters a lot. You want products that blend fast and do not need too much effort to look good. e.l.f. usually understands that. A lot of the formulas are made for soft glam, fresh skin, or simple polished makeup rather than something super dramatic. If your goal is a routine that feels easy in the morning, the brand fits that really well.
How do I choose the right e.l.f. products for my makeup bag?
Start with what you actually use most, not what looks fun in the moment. If you do your makeup in five or ten minutes, your bag should focus on multitasking staples. Think about the products you reach for when you are in a rush, like concealer, blush, lip balm, brow gel, and powder. That is usually a better guide than trying to buy everything people talk about online.
It also helps to think about your makeup style. If you like glowy skin, choose cream or liquid products that blend easily. If you prefer a soft matte look, go for powders and a setting product that help control shine. The best makeup bag is not the one with the most products in it. It is the one where every product gets used. That is why the strongest e.l.f. picks are often the most practical ones.
