10 Best Organic Vegan Makeup Brands of 2025
I love animals, and it warms my heart to see more people embracing cruelty-free and vegan beauty products. The thought of animals being harmed for makeup is heartbreaking. Every year, countless animals endure painful tests for products we use daily—eyeliners, foundations, lipsticks—things that should never come at the expense of another living being.
Thankfully, the beauty industry is starting to change. Consumers are demanding transparency and ethical practices, leading to a surge of vegan and organic makeup brands. These brands not only promise products free from animal testing but also exclude animal-derived ingredients like beeswax, carmine, and lanolin.
If you’re ready to shop consciously and embrace makeup that aligns with your values, here are 10 incredible organic vegan makeup brands to explore. These brands prove that beauty can be both ethical and effective.
Why Organic Vegan Makeup Matters
Switching to organic vegan makeup isn’t just about looking good—it’s about making a difference. By choosing brands that prioritize cruelty-free practices and sustainable ingredients, you’re voting for a kinder, more ethical world.
Many of the brands mentioned above are paving the way for a beauty industry where animals are no longer part of the equation. From zero-waste packaging to plant-powered formulations, these companies prove that beauty doesn’t have to come at a cost.
What to Look for?
When shopping for organic vegan makeup, here are some key things to keep in mind:
Ingredients: Look for natural, organic ingredients like plant-based oils, fruit pigments, and minerals. Avoid parabens, phthalates, synthetic fragrances, and sulfates.
Certifications: Keep an eye out for certifications like USDA Organic, Leaping Bunny, or Vegan Society, which verify the product’s claims.
Packaging: Sustainable brands often use eco-friendly packaging, like recycled materials or refillable containers.
Performance: Just because it’s vegan and organic doesn’t mean it shouldn’t perform! Test products for pigment, longevity, and how they feel on your skin.
1. ILIA Beauty
ILIA Beauty is a pioneer in clean, vegan makeup. Known for their lightweight and nourishing formulas, they focus on combining skincare with makeup. Their best-selling Super Serum Skin Tint SPF 40 ($48 on Amazon) hydrates the skin while providing light, breathable coverage.
What makes ILIA stand out is its commitment to sustainability. Their packaging is recyclable, and they focus on sourcing high-quality, organic ingredients. Plus, the brand is 100% cruelty-free!
Why you’ll love it: ILIA’s products are perfect for those who want a natural, dewy look while caring for their skin and the planet.
2. E.l.f. Cosmetics
Affordable and accessible, E.l.f. Cosmetics is a favorite among beauty lovers. Not only are their products vegan and cruelty-free, but they’re also budget-friendly. Their famous Putty Primers ($10 on Amazon) and Camo Concealers ($7 on Amazon) have garnered cult followings for delivering high-end results at a fraction of the price.
E.l.f. also focuses on inclusivity, offering a wide shade range in almost every product. It’s proof that vegan beauty doesn’t have to break the bank.
Why you’ll love it: You can build an entire makeup routine without compromising on ethics or affordability.
3. KVD Beauty
KVD Beauty is a brand known for its bold, high-performance makeup. From richly pigmented lipsticks to long-wear foundations, their products are designed to make a statement. They’ve been committed to vegan formulas since 2010, setting a strong example in the industry.
Fan-favorites include the Good Apple Foundation Balm ($42 on Sephora) and the Tattoo Liner ($19 on KDVbeauty), both praised for their durability and coverage.
Why you’ll love it: If you love dramatic, high-impact looks, KVD Beauty is your go-to brand for vegan makeup.
4. Axiology
Axiology is on a mission to create the cleanest, most ethical beauty products possible. They specialize in multi-use makeup sticks that can be used on lips, cheeks, and eyes. Their Lip-to-Lid Balmies ($18 on Axiologybeauty) are completely plastic-free, wrapped in recyclable paper packaging.
This brand goes beyond vegan—it’s also zero-waste, making it perfect for eco-conscious beauty lovers.
Why you’ll love it: Simplify your makeup routine with multi-functional products that are gentle on the planet.
5. Pacifica Beauty
Pacifica has been a staple in the cruelty-free beauty world for years. Their affordable, plant-based products include everything from makeup to skincare and hair care. Popular item like the Alight Clean Foundation ($10 on Amazon) is perfect for those who want medium coverage with a natural finish.
The brand also actively supports environmental initiatives and uses recyclable packaging wherever possible.
Why you’ll love it: Pacifica offers a full range of products for those seeking clean, vegan options at a great price.
6. Josie Maran
If you’re a fan of argan oil, you’ll love Josie Maran. This brand combines organic, plant-based ingredients with luxurious formulations. Their Vibrancy Argan Oil Foundation (Check Price on Amazon) and Coconut Watercolor Cheek Gelee ($27 on Amazon) are popular among beauty enthusiasts looking for a radiant, healthy glow.
Josie Maran is proof that high-performance makeup can also be clean, vegan, and nourishing for your skin.
Why you’ll love it: Achieve glowing, hydrated skin with products that double as skincare.
7. Bite Beauty
Known for their luscious, vegan lip products, Bite Beauty has expanded their range to include foundations, blushes, and eyeliners. Their Power Move Soft Matte Lipsticks ($28 on IPSY) deliver intense color with a comfortable finish.
Bite Beauty focuses on using clean, food-grade ingredients, ensuring their formulas are as safe as they are effective.
Why you’ll love it: Indulge in bold, vibrant lip shades that are completely cruelty-free and vegan.
8. Herbivore Botanicals
Herbivore Botanicals is known for their skincare, but their vegan makeup line is equally impressive. Their products are made with organic, plant-based ingredients and come in simple, minimalist packaging.
Why you’ll love it: Their makeup is perfect for achieving a fresh, no-makeup makeup look.
9. Tower 28 Beauty
Tower 28 is all about creating makeup for sensitive skin. Their products are vegan, cruelty-free, and free of irritants like synthetic fragrances. Their BeachPlease Luminous Tinted Balms ($20 on Tower28) and ShineOn Lip Jellies ($16 on Amazon) are fan favorites for adding a touch of color and hydration.
The brand is also inclusive, offering products suitable for a wide range of skin tones and types.
Why you’ll love it: If you have sensitive skin, this is the vegan brand you can trust for gentle, effective makeup.
10. Milk Makeup
Milk Makeup is all about fun, creative beauty. Their Hydro Grip Primer ($20 on Amazon) and Kush Mascara ($28 on Amazon) have cult followings for a reason—they deliver incredible results. The brand is 100% vegan and cruelty-free, and their innovative stick formulations make application a breeze.
Milk Makeup also emphasizes clean ingredients, avoiding harmful chemicals like parabens and phthalates.
Why you’ll love it: Milk Makeup is perfect for anyone who loves playful, modern beauty that doesn’t compromise on ethics.
Benefits of Organic Vegan Makeup
Making the switch to organic vegan makeup isn’t just good for the planet and animals; it’s also fantastic for your skin. Here’s why:
Fewer Irritants: Without synthetic chemicals and artificial fragrances, organic makeup is gentler on sensitive skin.
Nutrient-Rich: Plant-based ingredients like jojoba oil, coconut oil, and shea butter provide hydration and nourishment.
No Toxins: Organic vegan makeup is free from harmful chemicals like parabens and heavy metals, which can disrupt hormones or cause other health issues.
Eco-Friendly: By choosing sustainable brands, you’re reducing waste and supporting a healthier planet.
Tips for Transitioning
If you’re new to organic vegan makeup, here are some tips to make the switch seamless:
Start Small: Replace one product at a time, beginning with items you use daily, like foundation or mascara.
Do Your Research: Read ingredient lists and reviews to ensure products meet your standards.
Test for Performance: Organic makeup has come a long way, so don’t settle for subpar results. Look for products that perform just as well as their conventional counterparts.
Embrace Multi-Taskers: Many organic vegan products are designed to be versatile, like lip and cheek tints, which save you money and reduce waste.
Where to Shop
You can find organic vegan makeup at many retailers, both online and in stores. Some popular options include:
Credo Beauty: A one-stop shop for clean beauty products, featuring many of the brands mentioned above.
Detox Market: Offers a curated selection of organic and vegan beauty products.
Sephora (Clean at Sephora): Look for the “Clean at Sephora” label to identify safe, cruelty-free options.
Final Thoughts
Switching to organic vegan makeup is one of the simplest ways to align your beauty routine with your values. With so many amazing brands and products available, there’s never been a better time to make the change. Not only will your skin thank you, but so will the planet and its creatures.
From Ilia’s nourishing foundations to 100% Pure’s fruit-pigmented palettes, the options are endless. By choosing ethical beauty products, you’re making a statement about the kind of world you want to live in—one that prioritizes health, compassion, and sustainability.