The 8 Best Eyebrow Gels of 2025
Sometimes I feel slightly self-conscious about how much time I spend thinking about my eyebrows. But, like any beauty devotee who’s lived through the early 2000s pencil-thin brow trauma (never forget), I’ve come to regard them with the kind of attention typically reserved for skincare routines or emergency Zoom lighting. A good brow, feathery but defined, polished but not too perfect, isn’t just a beauty goal; it’s a statement. Which is why choosing the right eyebrow gel feels almost as sacred as selecting a signature fragrance or holy-grail foundation.
With 2025 officially in full swing, our beauty team has been knee-deep in product trials, formula breakdowns, and daily testing to figure out which eyebrow gels truly deliver. We’ve brushed up, fluffed out, laminated (faux-style), and even stress-tested these gels through long commutes, workouts, and late-night dinners. The result? A finely curated edit of the best eyebrow gels we think are absolutely worth your attention, and your top shelf.
From feathery hold that mimics professional lamination to tinted formulas that fill in sparse areas like magic, here are eight standout brow gels that deliver on every front.
Best Picks
1. Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel
Let’s start with a classic. When it comes to brow gels that add volume and color, Gimme Brow+ is practically a household name, and for good reason. The teeny-tiny fiber-filled formula grips onto even the most stubborn baby hairs, adding both pigment and thickness with just a few strokes.
The brush is smaller than most, which makes it incredibly precise, great for those with thinner brows or anyone looking to avoid that dreaded “blocky” brow effect. Available in 10 shades (yes, including auburn and cool grey), it caters to virtually every hair color.
Why we love it: Fiber-infused formula, foolproof application, range of shades
2. Kosas Air Brow Tinted Volumizing Treatment Gel
Clean beauty lovers, this one’s for you. Kosas Air Brow is the eyebrow gel equivalent of a green juice with a side of glam. It’s packed with hair care ingredients, think peptides, provitamin B5, and castor oil, to condition your brows while also holding them in place and adding color.
The formula gives you an airy, fluffy effect without any stiffness or flaking. It’s also vegan, cruelty-free, and comes in recyclable packaging, making it a chef’s kiss pick for the sustainably-minded.
And for those who prefer a more minimalist look? The clear version is perfect for brushing brows into place without a trace of pigment.
Why we love it: Clean ingredients, natural volume, nourishing formula
3. Anastasia Beverly Hills Strong Hold Clear Brow Gel
If you’re after brows that do. not. move. (even during a sweaty Pilates session or a surprise rainstorm), this is your ride-or-die. Anastasia Beverly Hills basically invented the modern brow game, and their clear brow gel has earned legendary status in every makeup artist’s kit.
Unlike some clear gels that leave a shiny or flakey finish, this one dries down beautifully matte and invisible. It’s also ideal for taming unruly brow hairs or layering over pencils and powders to lock in a defined shape all day long.
Why we love it: Longwear, clear and invisible, never crunchy
4. REFY Brow Sculpt
If 2024 was the year of lamination, then REFY’s Brow Sculpt is its poster child. This brow gel hybrid is technically a sculpting wax, but it behaves like a gel and looks like magic. With a double-ended applicator (brush + comb), it gives you a precise, brushed-up look that lasts all day.
What sets it apart is its almost glue-like hold (in the best way), without any stiffness or white residue. It’s also designed to be used as the first step in your brow routine, so once your shape is locked in, you can fill in with pencil or pen as needed.
Why we love it: Serious hold, unique applicator, TikTok-approved
5. Glossier Boy Brow
If the eyebrow world had a cool-girl hall of fame, Glossier’s Boy Brow would have its own corner, and probably a line of fans wrapped around the block. Inspired by traditional pomades but remixed with a modern, effortless twist, this cult-favorite product delivers soft hold, subtle color, and a fluffy, face-framing finish in seconds.
Available in four neutral tones (plus clear), the creamy wax formula thickens and shapes without ever feeling crunchy. It’s one of the first products that made brow grooming feel as easy and intuitive as swiping on lip balm, and five years later, it still holds its own among the heavy hitters.
Why we love it: Easy to apply, modern finish, minimalist-approved
6. e.l.f. Brow Lift
Consider this the best budget-friendly dupe for those who love the laminated look but not the price tag. e.l.f. Brow Lift went viral for a reason, it delivers an ultra-strong hold, is 100% clear, and gives you that brushed-up editorial vibe for under $10.
Makeup artist and TikTok creator Dani Morales swears by it for clients who want “that glassy, brushed-up model brow” without fuss. The texture is a bit more waxy than traditional gels, but that’s exactly what gives it its grip. And if you pair it with the e.l.f. Brow Lift Applicator (yes, there’s a matching tool), it’s even easier to sculpt and set.
Why we love it: Affordable, strong hold, longwear formula
7. Patrick Ta Major Brow Lamination Gel
If you’re not just looking for brow definition, but a glamorous, red carpet-worthy finish, Patrick Ta’s Major Brow Lamination Gel is what you need. Created by the celebrity makeup artist behind many of Hollywood’s best arches (hi, Gigi Hadid), this brow gel mimics the effect of professional brow lamination but comes in a sleek, portable tube.
It features a unique double-ended applicator: one side for brushing, the other for combing the product through and locking the hairs into place. The gel itself has a thick, slightly sticky consistency that dries completely clear, meaning no visible residue, even under HD lighting.
Why we love it: Pro-level formula, sleek finish, innovative brush
8. Milk Makeup Kush Fiber Brow Gel
For brows that need both definition and density, Milk Makeup’s Kush Fiber Brow Gel is a solid favorite. Infused with thickening fibers and hemp-derived conditioning oil, it fills in sparse areas while keeping your brows nourished and flexible.
The soft, tapered brush delivers just the right amount of product, never too gloopy, never too light, and comes in a perfectly edited range of cool-toned shades. The formula is also buildable, which makes it perfect for those who like a more customizable brow look.
Wellness editor Jenna Tan describes it as her “weekday brow solution. It gives me groomed, fuller-looking brows without the hard edges. And it doesn’t dry out my hairs like some gels do.”
Why we love it: Hemp-infused, thickening fibers, buildable tint
What does eyebrow gel actually do?
Eyebrow gel is essentially a styling product for your brows. Much like hairspray for your hair, its main job is to hold your brow hairs in place, helping you achieve a polished and defined look. Depending on the formula, some brow gels also tint the brows, add volume with microfibers, or provide a laminated effect. Think of it as the final touch that locks in shape, adds depth, and helps brows stay put throughout the day.
There are two main types of eyebrow gels:
Clear (used to shape and set without adding color)
Tinted (used to add definition, color, and sometimes thickness)
Is eyebrow gel better than a brow pencil or pomade?
It depends on what you’re trying to achieve. A brow pencil or pomade is ideal for filling in sparse areas, drawing individual hairs, or reshaping your brow’s overall shape. Eyebrow gel, on the other hand, is more about holding, grooming, and enhancing the natural brow hairs you already have.
If you want fuller, structured brows with maximum definition, try using both:
Fill in with a pencil or powder.
Finish with a brow gel to set and add texture.
Should I choose a tinted or clear eyebrow gel?
Clear brow gels are perfect for:
People with full brows who just need control
A natural, no-makeup look
Layering on top of pencils or powders
Tinted brow gels are great for:
Filling in sparse areas
Adding depth and volume
Creating a fuller, fluffier look without using multiple products
How long does eyebrow gel last throughout the day?
Most high-quality eyebrow gels offer 8 to 12 hours of hold, depending on the formula and your skin type. Clear gels often have stronger holding power, especially those designed for the laminated look (like REFY or Anastasia). Tinted gels typically offer moderate hold with the bonus of color and volume.
To maximize staying power:
Avoid touching or rubbing your brows
Apply over clean, non-greasy skin
Use a long-wear formula or waterproof gel if needed
Can eyebrow gel damage my brow hairs?
Not typically, most modern eyebrow gels are safe, and many are even formulated with nourishing ingredients like castor oil, peptides, or provitamin B5. However, excessive or aggressive removal (especially with strong-hold gels) can cause breakage over time.
To keep your brows healthy:
Remove gel gently with a micellar water or oil-based cleanser
Avoid alcohol-heavy formulas if you have dry or sensitive skin
Consider using a brow serum if you’re noticing thinning or slow growth